Our mission is to be the number one environmental communicator in Africa, fostering the public and political will to conserve wildlife forever. We expose conservation problems and promote the solutions to address them in a way that connects with mainstream society. By amplifying the voices of African opinion leaders, we seek to promote wildlife tourism, local projects and effective laws and their enforcement.
We catalyze partnership between media, governments, NGOs, influencers and the wildlife tourism industry to amplify conservation