The Big Picture Pledge is inspiring millions of ordinary Americans to make a charitable bequest in their wills, and tell their friends and family about it via social media and email. The Pledge is a promise, not an obligation, so even people who can't give right now can raise their hand be counted for the causes they love. It's the first national campaign to inspire bequests to non-profits in your will, to use social media and share the pride of bequesting.