Chick-fil-A Peach Bowl

Peach Bowl, Inc. is the 501(c)3 organization that owns and operates the Chick-fil-A Peach Bowl, Aflac Kickoff Game, Southern Company Peach Bowl Challenge charity golf tournament, manages day-to-day operations of The Dodd Trophy Presented by PNC Bank, and was the original recruiter and founding sponsor of the new College Football Hall of Fame in Atlanta. PBI was originally founded by the Georgia Lion’s Club in 1967 and hosted its first NCAA-sanctioned Peach Bowl game in Atlanta in 1968.

The Bowl has earned a reputation as one of the most competitive bowls in the country, with 52 percent (27 of 52) of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $197 million in team payouts over its 52-year history. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $57.2 million to organizations in need since 2002.