Play for P.I.N.K.
- New York
60 E 56th Street
Play for P.I.N.K. ® (Prevention, Immediate diagnosis, New technology, Knowledge) or (PFP) was started in 1990 by a group of women who were saddened when one of their friends was diagnosed with breast cancer. The frightening news galvanized them to do something for her, for themselves and for women. One of the founders suggested a golf tournament: she knew how to run one, so why not? The decision was made that all money raised must go to breast cancer research.
In 1996, due to the increased interest and the desire to reach more people, the organization decided to change the tournament format and reached out to individual country clubs throughout the tri-state area: New York, New Jersey and Connecticut. In the first year PFP held golf tournaments at six clubs in New Jersey and raised an impressive $77,000 for breast cancer research. Since then, the program has grown to more than 250 clubs in 28 states across the country with an estimated 30,000 annual participants.
In 2014, Play for P.I.N.K. presented its sole beneficiary, the Breast Cancer Research Foundation® (BCRF), with a check for $4,500,000 bringing PFP’s total contribution to over $38 million. PFP donates 100% of all proceeds to BCRF, thanks to its Title Sponsor, Bloomberg. The Estée Lauder Companies and Wilson Sporting Goods are also generous supporters of the program.PFP is currently funding 18 leading breast cancer projects, including one that relates to male breast cancer. Some of the other work PINK is supporting has relevance to prostate cancer, as well as ovarian and triple negative breast cancer.
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