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Joined in July 2020

About Us

Our mission is the protection and enjoyment of the world’s ocean, waves and beaches, for all people, through a powerful activist network. Living seaside or landlocked, regenerating this blue planet is essential for all of humanity to thrive. Our focus is divided into 3 pillars: eliminating single-use plastics, finding end of life solutions for hard to recycle products, as well as engaging youth, individuals, businesses, and government in our Ocean Friendly initiatives. Through our “beach to boardroom” systems approach, we address the root of the plastics pollution crisis with the vision of achieving clean water and healthy beaches. Through this approach, we’ve removed over 50 metric tonnes of marine debris from the west coast, supported the implementation of plastic bans, and achieved numerous coastal victories.


Our mission is the protection and enjoyment of the world’s ocean, waves and beaches, for all people, through a powerful activist network. Living seaside or landlocked, regenerating this blue planet is essential for all of humanity to thrive…

Issue Areas Include

  • Climate Change
  • Environment & Sustainability
  • Policy

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