New Jersey Theatre Alliance
Founded in 1981, New Jersey Theatre Alliance was the first statewide service organization for professional, not-for-profit theatre companies in the United States. Our 33 member theatres see us as a critical resource for support in all areas of operations, advocacy, and the branding of New Jersey professional theatre as an enriching life experience accessible to all. Our member theatres are located in 16 of New Jersey’s 21 counties and include theatres with diverse audiences and repertoires that run the full gamut, from premiere dramas to classical masterpieces to large-scale musicals to children’s plays.
Our mission is to unite, promote, strengthen, and cultivate New Jersey’s professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences.
Our programs and services are responsive to members’ needs and always expanding. Our Cultural Access Network Project assists organizations in making programs and facilities accessible to people with disabilities. Our marketing initiatives include promotion through our digital platforms, our annual, statewide The Stages Festival, and njArtsTix.org, a ticket discounting program that has returned over $1 million to the participating theatres since its launch in 2003. We offer technical assistance, equipment loans, microloans, and consulting on a wide variety of topics such as board development, audience development, and fundraising. Our roundtables and workshops give member theatres a forum where they can network, share ideas, and learn about new tools to strengthen their operations. In addition, we share our expertise with numerous arts and community organizations, most eminently in the field of accessibility for seniors and people with disabilities, where we have emerged as a statewide and national leader.