Nonprofit

Creative media concept


  • About Us

    4.0 About Creative Media Concept

    Creative Media Concept (CMC) is an independent not-for - profit audio-visual media

    organization that seeks to maximize the participation of Kenyans in protecting the rights of

    children and safeguarding young people and vulnerable adults through the use of innovative

    media approaches.

    CMC is one of the few development oriented independent initiatives that specifically work

    towards advocacy, awareness raising, attitude change ,policy reforms and capacity building,

    through sustained communication and public engagement strategies using the media, in general

    and audio-visual media, in particular.

    The formation of CMC was inspired by the need for citizens to participate more effectively in

    the making of decisions that safeguard their rights and welfare. While the media is a powerful

    vehicle for public engagement, CMC realized that presently there are very few media Civil

    Society Organizations (CSOs) with the innovative capacity to undertake media advocacy and

    lobbying.

    CMC works to fill this gap through the development of creative and innovative media

    approaches for raising awareness and disseminating development information while also

    providing audio-visual media platforms to strengthen the advocacy work of other development

    partners.

    Mission

    Our mission is to maximize the participation of Kenyans in protecting the rights of children and safeguarding the welfare of young people and vulnerable adults through the use of innovative audio-visual media approaches.

    Vision

    We envision a world where all children, disadvantaged youth and vulnerable adults enjoy the full community protection from abuse and exploitation.

    Child Protection

    CMC advocates for the protection of children through audio-visual media platforms that

    include drama, narratives and short films. We produce thematic items based on research and

    testimonies of children who have either been abused or witnessed abuse.

    CMC also strengthens the work of other children’s agencies by covering awareness events and

    producing documentaries

    Safeguarding young people

    To achieve Sustainable Development Goals in an urbanizing world means investing adequately in

    humanitarian development and infrastructure. In Kenya, young people make up to 78% of the

    Kenyan population. Therefore this makes young people key role players in the sustainable

    development.

    The Constitution of Kenya, 2010 contains progressive provisions that should in essence enable

    the youth to live better and dignified lives. In particular Article 55 requires that the

    government undertakes affirmative action measures to ensure the youth have access to

    relevant education, training as well as create and strengthen existing platforms for youth

    participation in political, social, economic spheres of life and legislate towards this end.

    On the contrary however, young people in Kenya bear the brunt of the country’s social

    economic problems which include unemployment and, susceptibility to criminal behaviour and

    vulnerability to exploitation.

    Towards this end CMC designs audio-visual media strategies to increase the understanding of

    young people regarding their rights and responsibilities provided for in the constitution. This

    includes dissemination of messages that encourage young people to take more responsibility to

    increase their representation in decision making processes.

    Vulnerable Adults

    Creative Media Concept (CMC) acknowledges that empowerment of vulnerable adults is a

    societal responsibility. It is for this reason that we seek to use a combination of media strategies

    including narratives to re-establish and promote a culture that valorises accountability to this

    group’s well-being, rather than bureaucratic efficiency and policy frameworks.

    4.0 About Creative Media Concept

    Creative Media Concept (CMC) is an independent not-for - profit audio-visual media

    organization that seeks to maximize the participation of Kenyans in protecting the rights of

    children and safeguarding young people and vulnerable adults through the use of innovative

    media approaches.

    CMC is one of the few development oriented independent initiatives that specifically work

    towards advocacy, awareness raising, attitude change ,policy reforms and capacity building,

    through sustained communication and public engagement strategies using the media, in general

    and audio-visual media, in particular.

    The formation of CMC was inspired by the need for citizens to participate more effectively in

    the making of decisions that safeguard their rights and welfare. While the media is a powerful

    vehicle for public engagement, CMC realized that presently there are very few media Civil

    Society Organizations (CSOs) with the…

    Cause Areas Include

    • Arts & Music
    • Children & Youth
    • Community Development
    • Education
    • Media

    Location

    • Moi Avenue, Nairobi, None 51629, Kenya

    Photos for Creative media concept

    Illustration

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