Our mission is to empower youth through fitness programs that teach life skills in communities with the least opportunities.
Over 350 children participate in our programs at youth centers throughout the greater Richmond area. Families depend on Live Red and our nonprofit partners to provide safe opportunities for active play after-school. In fact, most of the children we serve lack safe green space to play in their neighborhoods, and many of their schools have limited resources for physical education. While kids have fun during Live Red’s program and are exhausted afterwards, what distinguishes Live Red is our curriculum, which helps youth develop important life skills like setting goals, believing in yourself, practicing accountability, and persevering.