Encinitas 101 Mainstreet Association

Program Purpose

Main Street is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation's National Main Street Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts. The MainStreet approach is based on four points and relies on eight guiding principles to produce fundamental change in traditional commercial business districts.

Organization Profile

DEMA is a non-profit corporation serving a defined program area in Historic Downtown Encinitas.

DEMA is part of a national association of MainStreet Cities.

DEMA implements the 4-point program to effect positive change in the program area.

DEMA is governed by a Board of Directors and has a staff of 2 full time executives.