Changing The Present

ChangingThePresent is a 501(c)(3) nonprofit organization, which helps channel to nonprofits some of the $250 Americans spend each year on birthday, holiday, and other gifts, by making the experience of giving a donation in a friend’s name feel like a gift with tangible giving opportunities, wish lists, registries, and beautiful, personalized printed greeting cards. The New York Times referred to the site as an "amazon.com of the nonprofit world." You may recognize this as the approach proven by Heifer International, which raises $115 million a year by letting people donate to fund farm animals in a friend’s name. If farm animals can attract that much money, imagine how much is available for more popular causes.