The Pixel Project
The Pixel Project is a volunteer-led and completely virtual 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media.
We are a virtual global coalition of grassroots activists and volunteers using the power of the internet to mount a global effort to raise awareness about and hopefully mobilise millions to get involved with ending violence against girls and women. We strongly believe that men and women must take a stand together for the right of women to live a life free of gender-based violence.
Our team of men, women and youth from all walks of life is currently scattered across 4 continents, 12 timezones and over 10 cities worldwide, proving that there are no cultural or social barriers when it comes to this issue.
Our first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.