As the cornerstone of the arts community in Shreveport-Bossier, The Strand is a viable and essential part of this community. The Strand understands the importance of changing and adapting to the needs of the people it serves. The shows presented by The Strand are specifically chosen to have broad appeal to serve a diverse community of age, gender, and ethnicity. Each year, the booking process includes a study of which shows are touring, history of ticket sale trends, and community need for programming. The Strand works as an organization to be a part of what is happening in Shreveport-Bossier in order to help bring about positive change.