DTWW is a public-private partnership founded in 2005 and made a member of the Wisconsin Main Street Program in 2006. The organization is led by a full-time director and an 13-member board of directors that includes downtown business owners, downtown property owners, community members, University of Wisconsin-Whitewater staff, and City of Whitewater staff. Since 2006 DTWW’s work has resulted in numerous renovated buildings, twice the parking spaces, an increased tax base, and a vibrant city market in the downtown.