Environment Now's mission is to be an active leader in creating measurably effective environmental programs to protect and restore California's environment. Since inception, our focus has been on critical issues near to the hearts of Californians and our founders: preservation of coasts and forests, and reduction of air pollution and urban sprawl.

Our ultimate goal is to restore the balance and health of California's ecosystems. We believe that this goal is achievable through an intelligent combination of enforcement of existing laws, and application of technology and process improvements to eliminate unsustainable practices.