BTII Institute Of Basketball & Performance

Our mission is to provide comprehensive, world-class Basketball, Performance, and Greatness education across the globe while simultaneously preserving and advancing each as a discipline.

BTIl Basketball, formally The BTIl Institute of Basketball & Performance, is a multi-division institution that teaches, decodes, and advances the game as a discipline while also archiving its knowledge. The institution also extends into the broader fields of performance and greatness, teaching and examining both within the context of basketball and as distinct areas of study. Through media, education, publishing, and evaluation, our work spans the entire basketball ecosystem from grassroots to the pros.

Home Of The Most Comprehensive Elite Basketball Education Library In The World.

The BTIl Institute's educational library is comprised of more than 44 hours of original content across 200+ videos spanning lectures, breakdowns, experiential storytelling, on-court instruction, and other educational formats, in addition to 70+ published articles and two published books. Its body of work covers numerous areas of Basketball: player development, evaluation, recruiting and navigation, systems and infrastructure, business and economics, history, sociology and culture, psychology, and first-person experiential education, alongside its study of Performance and Greatness within the context of the sport and as distinct fields. A conservative accounting of its transcribed lecture-based video content and written works establishes a documented baseline of over 210,000 words of substantive educational and intellectual material.

The BTII Institute has already generated substantial impact within its first five years of existence. Its educational video content has reached viewers in more than 100 countries, generating over 10 million impressions and over 60,000 hours of watch time on YouTube alone, while also accumulating millions of views and thousands of additional hours of watch time across other platforms. The institution’s published written work has also made a substantial impact, with its journal reaching readers across 22 U.S. states and 10 countries and its books reaching players and coaches across the entire U.S. basketball ecosystem. Beyond its direct audience, the institution’s work has also entered formal academic settings, as its educational content has been utilized in classrooms, even at the college level.