Reloop Platform

Reloop is a broad platform of like-minded interests that share a common vision for a circular economy. Our vision is a world free of pollution, where an ambitious and integrated circular economy allows our precious resources to remain resources, so that people, businesses, and nature can flourish. The founding members of the organization represent corporate, political, and nongovernmental organizations and we continue to embrace this spirit of collaboration as a powerful way to bring about change. Our mission is to work with governments, industry, and society to accelerate the global transition to a circular economy for all resources. As an international not-for-profit organization, registered in Belgium, our small global team is comprised of highly qualified experts across a range of disciplines, including policy, research, behavior change, and communications. The international team (in green, below) is at the center of the organization, providing the overarching strategic and operational support that’s required for our Directors in Europe, the Pacific, and North America to build and deliver programs of work that are strategically relevant to their regions. At each level of the organization, we seek to work with funders and partners who share our vision and whose work is aligned with our mission.

What We Do

Reloop believes in smart policy. We believe that policy development and legislation should establish goals clearly, set the rules fairly, and monitor closely. For a thriving circular economy, policy must be based on the waste hierarchy and encourage existing best practices, foster innovation, apply economic instruments when necessary, and strive for continuous improvement. So, while supporting the first principle of preventing waste as the primary objective, Reloop’s strategic focus integrates five goals which seek to establish a globally consistent approach towards a circular economy for packaging. We believe packaging must be: • Designed for circularity; • Made with mandated high levels of recycled content; • Collected properly, with effective packaging separation being supported at home/business/industry to improve quality; • Subject to economic instruments where appropriate, to increase collection rates and improve quality; and • Measurable using transparent and accurate data at each stage of its lifecycle Our initial focus has been on shaping waste reduction policy in Europe and we have had a significant impact on the European Circular Economy Package and continue to work closely with many stakeholders to deliver the best outcome. You can see more about our successes in this short Year in Review video: https://www.reloopplatform.org/reloops-2020-year-in-review/ Building on this, we began a global expansion beyond Reloop Europe in 2019, with the launch of Reloop Pacific. Then in the autumn of 2020, we launched Reloop Americas – initially covering Canada and USA, with possible expansion into Latin America in the future – and will expand to two further regions by 2025.