Discover Gloucester works to promote tourism and the visitor-based economy by increasing awareness of Gloucester as a desirable visitor destination. The organization seeks to strengthen the economic impact of tourism for the city by providing a consistent, positive image that emphasizes our unique culture and attractions. By supporting a cooperative marketing approach to promoting Gloucester as a travel destination to domestic and international travelers and to groups, the organization strives to stimulate overnight stays, increase visitor spending and improve market share.
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