Discover Downtown Middlesboro is a 501(c)3 non-profit organization that was founded in 2004. Since that time the organization has worked to spearhead revitalization of the downtown area. This is accomplished through coordinating grassroots action by volunteers on four committees - Organization, Promotion, Design, and Economic Restructuring. Some recent DDM projects include organizing the Christmas Parade and decoration of the downtown, addition of four fountains and seating at Cumberland Avenue and 20th Street, and encouraging the restoration of several buildings downtown. We seek to improve the physical appearance of the downtown while maintaining its historic integrity; to retain existing businesses and to attract new ones; and to make downtown Middlesborough the center of the economic, civic, and social life of the Tri-State area.