A total commitment to improving the lives of people affected by mental illness-both persons with these brain disorders and their families. This includes providing needed programs, information services, support and referrals. Also, using education, community outreach and advocacy to:

1. Increase knowledge and understanding of mental illness.

2.Improve access to quality care, services, treatment and opportunities.

3. Eradicate stigma and discrimination.

4. Promte equal rights and greater research funding.