The mission of NamasteDirect is ending poverty of the poorest of the poor, one loan at a time. We link donors in the US to first- time, rural, mostly women microcredit borrowers in Guatemala and Central America. We connect donors with the recipients through web-based experiences, donor journeys, and snail-mail. We report on results on the basis of the specific group of women to which a donor's money went. We deliver an extraordinarily high percentage of unrestricted donations to beneficiaries.