FarmKind

FarmKind is a non-profit donation platform that makes it easy for everyone to play a role in ending factory farming. We find and fund some of the best charities working to protect animals from unnecessary suffering.

Everyone loves animals, right? So why is it that the entire global farm animal movement has less money to spend in a year than McDonald's makes in a week of profits?

The animal movement has made massive progress over the last few decades to find super-effective ways to help animals at scale. But one of the biggest bottlenecks to helping more is a lack of funding.

The majority of people agree that factory farming is wrong and say they want to see it end. But too often, they feel put off by the perception that the only solution being offered is for them to ‘go vegan’.

FarmKind is trying to change the script: instead of the black and white: “go vegan or nothing”, we’re helping to build a more inclusive, wider movement to help end factory farming by showing people the power of donating and encouraging them to give to some of the most effective charities working to end factory farming.

Our message is simple and non-judgmental: "Anyone can be part of the solution to factory farming, regardless of their diet." Instead of making people feel guilty about what's on their plate, we focus on the broken system and show them how to support the organizations changing it.

FarmKind was founded in early 2024 by Aidan Alexander and Thom Norman and was incubated by Ambitious Impact (Charity Entrepreneurship).