New Moms

New Moms believes in the strength, skills, and potential of young moms. Our comprehensive approach provides housing, job training, academic coaching, and family support to give moms and their children a path to lasting success. Combining behavioral research, proven methodology, and 40 years of real-world experience, New Moms has established an equity-driven model for generational change, challenging the barriers caused by systemic poverty and racism.

Bright Endeavors is a social enterprise of the Chicago nonprofit New Moms. Bright Endeavors is where New Moms’ mission truly shines. Behind the company’s popular collection of artisanal scented candles are motivated moms in our paid job training program, learning comprehensive skills, gaining confidence, and forging their career paths. 100% of Bright Endeavors proceeds go to New Moms nonprofit programs providing housing, job training, academic coaching, and family support for young moms facing barriers caused by systemic poverty.