Ideas factory works to empower civil society through the means of creativity, creative messaging and trainings on leadership skills within agents of change, grass roots activists, NGOs as well as fostering the understanding of the concept of social entrepreneurship throughout the Balkans. We believe that creativity is the key to the co-creation of a world where citizens are actively involved in the building of their own lifes. Our vision is a vision of sustainable, creative, playful. solidarity world. We do also create innovative campaigns and communication strategies, PR and innovative media as well as participatory approaches to raise public awareness on issues as human rights in Asia, corruption, environmental issues on the Balkans, civil society participation, tolerance, biodiversity in Bulgaria etc.