To be promoters of a cultural change by inspiring residents and visitors of Punta de Mita and Bahía de Banderas so that, through their proposals, actions and dreams, they contribute to the betterment of our communities, and guiding efforts of other groups, organizations, corporations and individuals that share our ideals.
•To carry out actions that allow schools in the region to have dignified and worthy spaces; to carry out programs that contribute to the human and educational development of our children and youth.
•To contribute efficiently in programs that both government and the community carry out with the aim of improving the health of inhabitants of the region.
•To generate and promote programs which allow each community in our region to become a precious place, full of life and harmony in each of the elements that make up its ecosystem.
•To develop programs that drive cooperation and development amongst groups and organizations of civil society in the region.