Feel Good Action

Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet.

Feel Good Action (FGA) harnesses social networks and digital media to drive meaningful action toward resilient communities, just societies, and a healthy planet. We focus on critical issues including gun responsibility, environmental health, LGBTQIA+ rights, economic equity, reproductive rights, voting rights, fair wages, media integrity, education access, racial justice, and accessible healthcare. Our approach combines the power of digital media for information sharing, responsible data practices to optimize impact, and behavioral science to inspire lasting change. We value resilient communities that embrace diversity, challenge assumptions, and respond creatively to crises, while championing a sustainable planet where resources are shared equitably. Recognizing that our differences strengthen us, we collaborate across various perspectives to create positive change through trusted messengers, evidence-based information, and measurable action.