Children Now is the leading non-partisan national, state and local research, policy development, and advocacy organization dedicated to improving children's overall well-being. For the first time, the organization is providing children with the same power as interest groups like the AARP and the Chamber of Commerce by:

• Providing umbrella representation covering the many individual policy issues impacting kids, and
• Combining its unmatched policymaking know-how and subject matter expertise with a powerful organized membership.

Children Now's simplified messaging — Pro-Kid® — reflects our umbrella, whole-child approach.