TRAC FM

TRAC FM turns passive listeners into active participants

For over 12 years, TRAC FM has been at the forefront of innovation in FM radio across Africa. TRAC FM is NOT a radio station. Instead, we develop cutting-edge tools and multimedia formats that empower partner radio stations to engage more effectively with their audiences. As a pioneer in this space, TRAC FM developed a software platform that facilitates large-scale listener feedback through opinion poll questions, broadcasted on radio. Tens of thousands of listeners chip in their views daily on a wide variety of topics. Our unique approach has been instrumental in driving various campaigns focused on social issues, such as teenage pregnancy, human rights, and public service delivery. Additionally, we have supported efforts to track the spread of agricultural pests like the fall armyworm and collaborated on academic research investigating the high incidence of stillbirths.