To advance the Common Good by creating opportunities for a better life for all. We will focus on the building blocks for a good life: a quality education that leads to a stable job, enough income to support a family through retirement, and good health.  To accomplish this, we will: 
- Energize and inspire people to make a difference
- Reflect the diversity of the communities we serve
- Be a leader and trusted partner in crafting human care strategies within and across our communities
- Build coalitions around these strategies
- Increase investments in these strategies by expanding and diversifying our development efforts and supporting the efforts of others
- Measure, communicate about, and learn from the results of our efforts