Run by Rural
Run by Rural is a North Carolina label celebrating handcraftsmanship and community in the American South and South America. Founded in 2013, we partner with a women's artisan cooperative in the village of La Campiña, located near the artisan capital of Catacaos, Peru. Run by Rural leverages minimalist designs and superior craftsmanship to promote the revitalization of artisan production in the fashion and home industries in North Carolina. Our vision is to challenge the perception of Southern culture by producing classic luxury staples for the modern consumer deeply rooted in heritage. A thoughtful balance of 18th century craftsmanship and 21st century design tells a unique story that celebrates the influence of indigenous folklife on American style. We aim to inspire a deep appreciation for quality craft by pioneering the handmade renaissance throughout rural North Carolina.
Run by Rural is a member of the Alliance for Artisan Enterprise, one of The Aspen Institute's five "Breakthrough Solutions" housed at Aspen Global Health and Development. Founded at the U.S. Department of State in November 2012, and launched by Former Secretary Hillary Clinton, the Alliance for Artisan Enterprise seeks to elevate the importance of the artisan sector, support and grow artisan businesses and share best practices in a collaborative learning community. The Alliance for Artisan Enterprise is one of the premier global networks for artisan enterprises, and consists of corporate and non-profit members including The Coca Cola Company, SERRV, west elm, Indego Africa and Dara Artisans. Run by Rural is also a member of the Ethical Fashion Forum Fellowship 500 and as participated in the Market Incubator Program at NY NOW Market Artisan Resource since 2013.
We are a social venture with L3C status, registered in the State of North Carolina. Field operations are currently centralized in Piura, Peru. Run by Rural launched its Innovation Fellowships in Peru and New York in 2014 with eight emerging designers and activists with a commitment to social consciousness.
Follow our journal at blog.runbyrural.com and on Twitter and Instagram at @runbyrural #ruralizetheworld.