Plum was founded on the belief that little ones deserve the healthiest start. So a group of parents got together and started asking questions. Is white rice cereal really the right first food? Is picky eating guaranteed? How can we inspire a lifetime of healthy eating? We want to raise the next generation to crave super foods, skip the junk, and eat adventurously. We also believe we have a responsibility to leave a baby-sized footprint on the planet. These are the beliefs that guide our product development every day.