Our vision is to end poverty for the nearly 200 million small farmers here in India. We believe in two fundamental tenets:
- Give farmers ownership of a larger part of the food value chain
Currently, most small farmers are trapped in an economic environment in which they are small producers in commodity markets. As a result, they have unstable and low incomes. By giving them greater ownership of the value chain we can greatly stabilize and increase their incomes
- Give farmers access to higher margin markets
In order to create a sustainable solution to poverty, we engage farmers in industries in which they can be competitive long-term.