Love Frankie

Love Frankie is a Bangkok-based social change research and communication agency that designs innovative strategies addressing critical social and development issues in the Asia Pacific region. We support public and private sector organisations to design and produce evidence-based communication initiatives to achieve their social change objectives. Love Frankie is co-owned by M&C Saatchi World Services, a global communications and social marketing agency.

Love Frankie strives to positively influence the knowledge, attitudes and behaviours of diverse audiences through cutting-edge communication and engagement strategies that educate, engage and empower. The Love Frankie team has a proven track record of designing high visibility communication interventions that have had measurable impacts on target audiences since 2008.

We combine unique creative thinking with deep local insight to create culturally relevant, targeted campaigns that create real impact. We hold a unique blend of expertise in international development, research, media, production and technology helping us to enable our clients to achieve impact through a holistic approach to campaign design and development.

Love Frankie is guided by four fundamental principles. These include:

·      EVIDENCE: Love Frankie takes an evidence-based, impact-driven approach. We employ robust social and behaviour change methodologies and data collection practices to inform our strategy development process.

·      PARTICIPATION: Participation underpins all aspects of our work. We actively seek the involvement of target populations, opinion leaders, influencers and celebrities in pursuing sustainable social change.

·      INNOVATION: We harness the power of innovative technologies and media genres to create dynamic social networks that stimulate active engagement with a wide range of contemporary issues.

·      COLLABORATION: Love Frankie engages with a wide range of partners. These include private and public sector organisations, bilateral and multi-lateral donors, government agencies and non-government organisations. Our record of successful partner engagement helps to ensure that our communication strategies and approaches have maximum relevance, visibility and reach. 

Love Frankie works with a diverse client base from a range of sectors, including USAID, Australian Department for Foreign Affairs and Trade (DFAT), UK Department for International Development (DFID), International Organisation for Migration (IOM), UNDP, UNHCR, UNESCO, UNICEF, World Bank, British Council, US Department of State, Google and Facebook.