Senior Social Media Content Strategists & Managers

Volunteer Leadership Opportunity | Community, Serve Us

Help Turn Scrolls Into Solutions

What if social media did more than raise awareness? What if it helped people find their voice, challenge assumptions, exchange ideas, and become part of the solutions to our biggest humanitarian challenges?

Community, Serve Us is building a social-impact platform where storytelling meets community-driven solutions. Through our content, conversations, and digital community, we bring attention to the issues people face, explore the barriers that often go unaddressed, and connect people and organizations working toward meaningful change.

We're looking for two experienced social media strategists who want to help us evolve our brand voice, strengthen our digital presence, and turn audience engagement into meaningful participation.

This is an opportunity to bring your creative instincts, strategic thinking, and understanding of social media algorithms to a mission where the goal isn't simply to grow followers. It's to build a community that shows up, contributes, and takes action.

The Opportunity

We're seeking two senior-level professionals to partner on the evolution of our social media strategy and content approach.

You'll help shape how Community, Serve Us communicates across Instagram, Facebook, and LinkedIn (and, eventually other platforms), developing a recognizable brand voice that is compelling, inclusive, thought-provoking, and distinctly ours. You'll bring together platform-specific strategy, creative storytelling, audience psychology, performance insights, and conversion-focused content to help us move people from awareness to engagement and, ultimately, active participation on Community, Serve Us.

We want people who understand both the art of stopping the scroll and the science of getting people to take the next step.

What You'll Help Us Do

Evolve Our Brand Voice

• Refine and strengthen a consistent, recognizable voice that reflects our mission, values, and approach to social impact.
• Develop content that challenges conventional narratives, surfaces overlooked barriers, and invites audiences to see themselves in the conversation.
• Help us strike the right balance between thought-provoking, emotionally resonant content and practical, solution-oriented storytelling.

Build a Smarter Content Strategy

• Develop platform-specific content strategies for Instagram, Facebook, and LinkedIn, with an eye toward future expansion to TikTok and X.
• Identify content formats, themes, hooks, and storytelling approaches that resonate with our audiences and encourage meaningful interaction.
• Translate Community, Serve Us articles, videos, roundtable discussions, community conversations, and platform features into compelling social content.
• Help establish a sustainable content approach that prioritizes quality, consistency, and measurable impact.

Turn Engagement Into Participation

• Design content and calls to action that move audiences beyond likes and views toward visiting Community, Serve Us, joining conversations, sharing ideas, contributing content, and participating in our community.
• Identify opportunities to improve the audience journey from social discovery to website visits, registration, and meaningful platform activity.
• Help us understand what motivates different audiences to engage, return, and become active contributors.

Put Algorithm Knowledge to Work

• Apply your understanding of platform algorithms, audience behavior, discoverability, and content distribution to improve reach and engagement.
• Use performance data to identify what is working, what isn't, and where we should experiment.
• Help distinguish vanity metrics from meaningful indicators of audience growth, conversion, and community participation.

Collaborate, Test, and Evolve

• Partner with a second senior strategist to exchange ideas, challenge assumptions, and develop stronger creative and strategic approaches together.
• Test new concepts, learn from results, and continuously refine our content strategy.
• Collaborate with Community, Serve Us leadership to align social media with our programming, brand positioning, and broader community growth goals.
• Be the first to access our Automated Metrics Tool that pulls data, provides insights and recommendations to help you evolve based on our specific audience needs.

Who We're Looking For

We're seeking experienced professionals who bring a combination of strategic thinking, creative execution, and a genuine interest in social impact.

We also welcome those who are trying to gain experience that have a unique understanding on storytelling and user engagement for social impact through social media.

Required experience:

• Significant experience in social media strategy, content development, digital marketing, or social media management.
• A strong understanding of platform-specific algorithms, audience engagement, and content performance.
• Experience developing or evolving a brand voice across multiple social channels.
• Demonstrated ability to create content strategies that support measurable business, audience, or community objectives.
• Experience using analytics and performance insights to inform content decisions.
• Strong creative judgment, writing skills, and the ability to translate complex topics into compelling, accessible content.

Especially valuable:

• Experience in social impact, mental health, public health, community engagement, advocacy, or mission-driven organizations.
• Experience improving conversion from social media to website visits, registrations, community participation, or other meaningful actions.
• An understanding of audience psychology and what motivates people to stop scrolling, engage with an idea, and take action.
• Experience building a brand or digital community during an early-stage growth phase.
• Familiarity with Instagram, Facebook, and LinkedIn, with the ability to adapt strategy as we expand to additional platforms.

We're interested in what you've learned, what you've built, and how you think, not simply the number of followers on your résumé.

Why Community, Serve Us?

At Community, Serve Us, social media isn't an end in itself. It's a bridge between the issues people care about and the communities, ideas, and resources that can help address them.

You'll have an opportunity to:

• Help shape the voice and digital growth strategy of an emerging social-impact platform.
• Apply your professional expertise to issues that matter, including mental health access and the barriers that prevent people from getting the support they need.
• Experiment with creative approaches that connect storytelling, community engagement, and real-world action.
• Work directly with leadership and another experienced strategist in a collaborative environment.
• See your contributions help build a platform designed to turn community voices into solutions.

Commitment

This is a volunteer leadership opportunity. We'll work together to establish a realistic scope and cadence that respects everyone's availability while allowing us to make meaningful progress.

We're looking for professionals who can contribute consistently, collaborate openly, and bring strategic ownership to their area of expertise.

Interested?

If you're a social media strategist who believes great content should do more than generate impressions, we'd love to hear from you.

Help us evolve our voice, grow our community, and turn social engagement into social impact.