Marketing Specialist - Professional Volunteer

Organization Overview

The SpreadYourHeart Organization (SYH) is seeking a creative, data-informed, and highly strategic Marketing Specialist - Professional Volunteer to lead our multi-channel brand presence, audience growth campaigns, and content strategies across all core pillars (TENT HOMIES, SPREAD THE SPACE Network, Everything Green, and Hall of Hearts).

Operating under executive leadership, this role serves as the growth engine of SYH—designing human-centric marketing campaigns, managing digital assets, optimizing engagement, and driving campaign conversions for our major community initiatives and fundraisers.

The Marketing Specialist is responsible for turning SYH’s frontline impact into engaging visual and digital campaigns that captivate audiences, attract corporate sponsors, and drive volunteer recruitment.

You will lead the creation and execution of cross-platform marketing strategies for key activations—such as our Quarterly Collection Drives, STSN Media Broadcasts, Peer Support Groups, and more. If you understand how to pair psychological insight with strategic content creation, this role is your canvas.

RESPONSIBILITIES

• Develop and execute quarterly marketing plans to increase brand awareness, digital engagement, and donor conversion across social media, email newsletters, and web channels.
• Oversee the promotional rollout for major events.
• Maintain brand consistency across all digital assets, flyers, presentation decks, and web landing pages.
• Collaborate with the STSN Media Team to turn raw studio and event footage into compelling marketing teasers and campaign features.
• Track, analyze, and report on key marketing metrics (engagement rates, click-throughs, event sign-ups, and donation form conversions).
• Conduct A/B testing on promotional copy and visual assets to optimize conversion rates for fundraising campaigns ($350+ corporate sponsor tiers).
• Provide digital promo kits and visual guidelines to regional hubs in SBC and TPA.

QUALIFICATIONS & SKILLS

• Active studies or degree in Marketing, Advertising, Psychology, Business, Communications, or a related field.
• Proficiency with social media management tools, graphic design platforms (Canva/Adobe Creative Cloud), email marketing systems, and basic web management.
• Ability to review campaign metrics and translate data into actionable marketing improvements.
• Deep understanding of empathetic storytelling—knowing how to market community initiatives with dignity, respect, and emotional resonance.
• A strong commitment to social impact, community empowerment, and non-profit development.

PERKS & BENEFITS

• Direct involvement in shaping marketing strategies for a national 501(c)(3) framework.
• Lead major campaign launches with measurable analytics to showcase in your professional portfolio.
• Work alongside executive directors, regional leaders, and professionals nationwide.