Volunteer Email Marketing & Retention Manager

Job Description

We are looking for a Volunteer Email Marketing & Retention Manager to help manage email communications that keep our supporters, volunteers and donors informed and engaged.

You will help design and manage email campaigns and supporter journeys that build trust and encourage people to stay connected with our work.

This role involves working with the Digital Marketing Director and Marketing team to send updates, campaign messages and fundraising emails.

The role focuses on building structured email communication, maintaining supporter relationships and monitoring engagement.

Key Responsibilities

• Create and manage email campaigns for supporters, volunteers and donors
• Develop simple email journeys such as welcome emails, updates and campaign messages
• Segment audiences to send relevant and respectful communications
• Support fundraising, campaigns and community engagement through email
• Monitor performance such as open rates, clicks and engagement
• Maintain mailing lists and ensure data protection and GDPR compliance
• Work with content writers and campaign teams to align messaging
• Help build simple systems for long-term supporter communication

What We’re Looking For

• Experience or interest in email marketing or digital communications
• Familiarity with tools such as Mailchimp, MailerLite or similar email platforms
• Understanding of basic email metrics such as open rates and click rates
• Ability to organise communication journeys and supporter lists
• Comfort collaborating with a remote volunteer team
• Interest in social impact, community engagement or nonprofit work
• Experience in nonprofit communications or supporter engagement is helpful but not required

What You’ll Gain

• Experience managing email campaigns for a social impact organisation
• Opportunity to help build communication systems from the ground up
• Hands-on experience working with digital marketing and campaign teams
• Priority consideration for future paid roles when funding becomes available