Volunteer Online Fundraising and Campaign Manager

This Role Turns Digital Campaigns Into Real-World Impact. At Tell My Truth and Shame the Devil C.I.C., online fundraising is more than clicks—it’s building a movement.

The Online Fundraising and Campaign Manager ensures that all digital campaigns—from social media drives to crowdfunding initiatives—are strategically designed, executed, and optimised for impact. You will lead online engagement, campaign planning, and donor acquisition strategies, connecting supporters to the CIC’s mission and converting attention into meaningful action. This is not a passive posting role—it is strategic, high-energy, and central to scaling the CIC’s digital impact.

This role exists to:

• Plan, launch, and manage online fundraising campaigns across multiple digital platforms
• Coordinate with Content and Donor Communication Specialists to ensure cohesive messaging
• Analyse campaign performance, adjusting strategies in real time for maximum engagement
• Support the Fundraising Director with digital strategy, reporting, and optimisation
• Ensure campaigns comply with safeguarding, ethical, and CIC standards
• Develop creative fundraising initiatives that engage online communities
• Track donor journeys from awareness to contribution, improving retention and growth

You are the digital architect of campaigns that mobilise supporters and funds.

Why This Role Matters

Online fundraising is critical for the CIC’s sustainability:

• It generates immediate and scalable revenue for programmes
• It grows awareness and community support beyond geographic boundaries
• It empowers supporters to engage meaningfully with the CIC’s mission

Without this role, online campaigns risk low engagement, wasted effort, or lost opportunities. With it, the CIC can reach thousands of supporters efficiently and ethically.

Experience Qualification and Requirements

Essential / Highly Valued Experience

• Experience using online fundraising platforms such as JustGiving, GoFundMe, Stripe, Patreon, or similar tools
• Experience in digital campaign planning, execution, and optimisation
• Strong understanding of social media marketing, including platform-specific strategies and analytics
• Experience with email marketing tools and CRM systems for supporter engagement and fundraising
• Ability to monitor, analyse, and interpret performance data to inform decisions
• Experience producing clear reports and insights for non-technical audiences and leadership
• Strong written communication skills, with an ability to craft compelling calls to action
• Creative mindset with the ability to generate and test innovative campaign ideas
• Good organisational skills and ability to manage multiple campaigns and deadlines
• Understanding of ethical fundraising, safeguarding, and data protection principles
• Ability to collaborate effectively with internal teams and volunteers
• Confidence working independently in a volunteer role, with proactive problem-solving skills
• Commitment to the organisation’s mission, values, and respectful supporter engagement

Desirable / Can Be Developed

• Basic knowledge of digital design or content tools

Qualifications

• Formal qualifications not required; equivalent professional or voluntary experience is highly valued

Main Responsibilities/ Key Duties

• Design and deliver online fundraising campaigns: Plan, implement, and manage end-to-end digital fundraising initiatives across social media, crowdfunding platforms, email marketing, and web-based channels. Ensure campaigns are aligned with organisational goals, audiences, and key fundraising moments.
• Develop innovative engagement strategies: Create and test creative campaign ideas, challenges, peer-to-peer fundraising initiatives, and digital engagement activities that motivate supporters to donate, share, and advocate. Continuously explore new trends and tools in online fundraising.
• Coordinate creative assets: Work collaboratively with Content, Communications, and Donor Engagement teams to develop compelling copy, visuals, videos, and calls to action. Ensure consistent messaging, tone, and branding across all digital channels.
• Campaign optimisation and performance monitoring: Track and analyse campaign metrics such as reach, engagement, conversion rates, donation values, and supporter growth. Use insights to adjust strategies in real time and improve campaign effectiveness.
• Data-driven decision making: Interpret analytics and audience behaviour to refine targeting, messaging, timing, and platform use. Support evidence-based recommendations for future fundraising activity.
• Compliance and ethical standards: Ensure all online fundraising activities comply with relevant regulations, platform terms, safeguarding policies, data protection requirements, and ethical fundraising standards. Promote transparency and donor trust at all stages.
• Reporting and accountability: Prepare clear and timely reports on campaign performance, outcomes, and learning for leadership and stakeholders. Highlight successes, challenges, and recommendations for improvement.
• Volunteer collaboration: Engage and coordinate volunteer teams and digital ambassadors to amplify campaigns, encourage peer sharing, and extend reach within communities and networks. Provide guidance and motivation to support consistent messaging.
• Continuous improvement: Contribute to the development of best practices, templates, and processes for online fundraising. Share learning across teams to strengthen organisational digital fundraising capacity.

Who This Role Is For

This role is suited to someone who:

• Understands online fundraising and digital campaign strategy
• Can plan, execute, and monitor campaigns independently and collaboratively
• Is creative, data-driven, and solution-oriented
• Can translate social media trends into actionable fundraising opportunities
• Values transparency, ethics, and mission-aligned digital engagement

You are a strategic digital leader and campaign innovator.

What You Gain

• Founding-level experience in online fundraising strategy and execution
• Strategic insight into digital engagement and campaign optimisation
• Leadership exposure in managing multi-channel campaigns
• Priority consideration for future paid roles
• Direct contribution to community empowerment and CIC sustainability

This role builds digital strategy, fundraising, and online community leadership skills.

What This Role Is Not For

This role is not suitable if you:

• Prefer low-responsibility volunteer work
• Avoid digital tools, analytics, or campaign strategy
• Are seeking immediate paid employment
• Are uncomfortable managing ethical online engagement and fundraising

Important to Be Clear

• This is a volunteer role during the CIC’s build phase
• It carries real responsibility for digital campaign success and donor engagement
• Paid roles will emerge as funding and sustainability allow

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation
• A practical discussion about campaign strategy, performance, and collaboration

If you believe that digital campaigns can create meaningful impact, and that online engagement is a tool for real-world change, this role is for you.

A Final Word

Fundraising is about people, not just donations.

If you know that:

• Trust is built through transparency, consistency, and care
• Privacy and safeguarding are essential to ethical digital engagement
• Respectful communication strengthens supporter relationships and loyalty

…then you already understand the heart of effective online fundraising and campaign management.