Social Media Manager | Digital Communications & Public Health Advocacy

Description:

The Mind Initiative (TMI) is a youth-led, expert-grounded nonprofit advancing preventive mental wellness and brain health through education, resources, research, advocacy, and community partnerships.

Founded in April 2026, TMI works to make mental and brain health education more accessible, particularly for young people. Through a growing international network of youth advocates, research initiatives, educational programming, and community partnerships, our work has reached over 560,000 people across 16+ countries. Our team brings together more than 40 youth advocates collaborating across research, public health education, resource development, and advocacy.

Our work extends beyond social media. We develop evidence-informed educational resources, organize community programming, collaborate with public health stakeholders, and advocate for stronger mental and brain health literacy. Our digital platforms play an important role in translating complex scientific information into accessible, engaging content for young audiences.

We are seeking a Social Media Manager to lead TMI's digital communications strategy, strengthen our online presence, and oversee the planning and execution of social media content.

Responsibilities

• Own and maintain TMI's social media content calendar, primarily for Instagram.
• Develop and execute a consistent publishing strategy aligned with TMI's organizational priorities.
• Coordinate recurring content series, including leadership spotlights, educational campaigns, research highlights, and resource promotions.
• Plan and promote TMI events, initiatives, partnerships, and educational resources.
• Collaborate with the Creative Production Department on content development, writing, and visual design.
• Monitor engagement metrics, evaluate content performance, and identify opportunities to expand audience reach.
• Maintain consistency with TMI's brand guidelines, messaging, and visual identity.
• Coordinate appropriate scientific and editorial review of health-related claims before publication.
• Identify emerging social media trends and recommend ways to make TMI's content more engaging and accessible.

Qualifications

• Experience managing social media accounts or developing digital content.
• Strong understanding of Instagram and youth-oriented digital communication.
• Proficiency in Canva or similar design platforms.
• Excellent writing, editing, and communication skills.
• Strong organizational skills and ability to manage a content calendar independently.
• Creativity, initiative, and attention to detail.
• Previous social media management experience or a portfolio of relevant work is strongly preferred.
• Interest in public health, mental wellness, neuroscience, or youth advocacy is an asset.

Commitment: Approximately 3-5 hours per week.

What You'll Gain

• Leadership experience managing digital communications for an international youth-led nonprofit.
• Direct involvement in public health education and science communication.
• Experience developing and executing organizational communications strategies.
• Collaboration with TMI's leadership and Creative Production teams.
• An opportunity to shape how mental and brain health education reaches young people worldwide.