Volunteer Paid Ads & Growth Marketing Specialist (Google, Meta, TikTok)

Organization

LoopRoots Foundation

Location

Remote (U.S.)

Commitment

Volunteer role (20–25 hours per week), flexible schedule, potential to transition into a paid role as campaigns scale

About LoopRoots Foundation

LoopRoots Foundation is a nonprofit organization supporting justice-impacted individuals and their families through transportation, housing, mental health services, legal support, and workforce development. Our programs include LoopHome, LoopTalk, LoopConnect, LoopLegal, and LoopHousing.

Role Overview

We are seeking a Volunteer Paid Ads & Growth Marketing Specialist to plan, launch, and manage digital advertising campaigns across platforms such as Google Ads, Facebook/Instagram (Meta), and TikTok.

This role will focus on increasing awareness, driving traffic, and growing our waitlists and user base across programs.

Key Responsibilities

• Set up and manage campaigns on Google Ads, Meta (Facebook/Instagram), and TikTok
• Develop targeting strategies for different audiences (families, reentry support, community partners, etc.)
• Create and test ad campaigns to drive traffic and signups
• Monitor performance and optimize campaigns based on results
• Track key metrics (click-through rate, conversions, cost per lead, etc.)
• Collaborate with the team on messaging, landing pages, and campaigns
• Recommend improvements based on performance data

Preferred Qualifications

• Experience running paid ads (Google Ads, Meta Ads, TikTok Ads)
• Understanding of audience targeting and campaign optimization
• Familiarity with analytics and performance tracking
• Experience with nonprofit or social impact campaigns (a plus)
• Strong problem-solving and analytical skills

What We’re Looking For

• Results-driven mindset
• Ability to test, learn, and optimize quickly
• Comfortable working across multiple platforms
• Strong attention to performance and data

What You’ll Gain

• Hands-on experience managing multi-channel ad campaigns
• Opportunity to build and scale campaigns for a growing nonprofit
• Direct collaboration with leadership and creative teams
• Potential transition into a paid role as campaigns grow

How to Apply

Please submit your resume along with a brief summary of your experience running ad campaigns or examples of campaigns you’ve worked on. Please confirm your availability for 20–25 hours per week in your application.