ALERT !! Media Relations Volunteer NEEDED!- (In Person/ Virtual) Spanish Bilingual SUPERHERO Needed!

Purpose: This position supports the Regional Communications and Public Affairs department. Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms

Key Responsibilities:

• Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response.
• Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
• Work with chapter and regional leadership to write and pitch local stories to local media.
• Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
• Write and distribute media advisories and press releases.
• Maintain list of subject matter experts to speak with media.
• Maintain media log of queries, interviews and news stories.
• Create and maintain media lists.
• Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach

Qualifications:

• Media relations education and/or experience
• Background in Red Cross response (training provided), branding & messaging
• Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples
• Willingness to comply with current public health and Red Cross policies

Training:

• Orientation to the American Red Cross
• Public Affairs Essentials (Online)
• Introduction to Red Cross Communications
• Fundamentals of Disaster Public Affairs, National Response (Webinar) (Recommended)
• Social Media Basics (Recommended)

Time Commitment:

The time commitment is minimal as we would only call on as needed basis and during regional disasters.

We Provide all trainings!

"WE ARE LOOKING FOR LOCAL HEROES TO POSITIVELY IMPACT!"

Sign-up to volunteer today! Please email questions to Juana Zapata, the Sr. Volunteer Recruiter Specialist, at Juana.Zapata@redcross.org or (951) 205-6689.