Create a short promotional video for a nonprofit organization in central Florida

Melodies in Mind– Video Project Brief

Project: 3-Minute Outreach Video

Organization: Melodies in Mind — A Dementia-friendly Chorus

Location: The Villages & Central Florida

1. About Our Organization

Melodies in Mind is a dementia-friendly community chorus bringing together adults living with

early-stage dementia, their caregivers, and volunteer singers. Our mission is to use music to restore joy, confidence, and community connection.

1. Purpose of the Video

We aim to create a 3nminute impact video to introduce our mission, show the program’s benefits, and inspire new members as well as donations and sponsorship opportunities.

1. Target Audiences

Corporate sponsors, foundations, healthcare partners, senior living organizations, civic clubs, and philanthropic individuals.

1. Desired Video Length

Primary: 3 minutes. Optional: short cuts for social media.

1. Key Content Elements

Short interviews (leaders, participants, caregivers), to be recorded on site

• Existing rehearsal and performance footage
• Warm, hopeful messaging
• Branding elements we provide

1. Deliverables Requested

• 3-minute edited video(1080p or 4K)
• Captioned version
• Optional social media variants

Optional music-licensed background track

• Full usage rights

1. Timeline

Ideal production window: Jan–Feb 2026. Goal delivery: March 2026.

1. Budget and qualifications

As a nonprofit organization, we seek a volunteer experienced in camera operation and video editing. Travel expenses (within 50 miles) are reimbursable.

1. Logistics

The filming of several brief interviews with chorus members will take place near The Villages, FL. The balance of the project could be accomplished from another location.

1. Summary

We seek a production partner who understands community storytelling and can capture the dignity and joy our program brings.