Senior Director of Marketing (Volunteer)

Senior Director of Marketing (Volunteer)

PromiseVoice | Marketing, Communications & Public Engagement

Organization: Mentor A Promise (MAP)

Division: PromiseVoice

Location: Remote with NYC-based collaboration as needed

Commitment: Approximately 5–10 hours per week

Type: Volunteer Senior Leadership Role

Minimum Commitment: 6-month commitment required

Reports To: Chief Communications & Engagement Officer

About Mentor A Promise

Mentor A Promise (MAP) is a New York City–based nonprofit organization serving children and youth ages 5–18 experiencing housing instability through mentorship, literacy, social-emotional learning, educational enrichment, workforce development, creative opportunity, advocacy, housing innovation, and community-centered support.

Every interaction with our organization is an opportunity to inspire action.

Marketing at MAP is more than promotion—it is how we build awareness, deepen trust, mobilize communities, recruit volunteers, strengthen partnerships, and expand opportunities for children and families.

About PromiseVoice

PromiseVoice is MAP's communications, marketing, public relations, media relations, digital communications, social media, public engagement, and organizational storytelling division.

The division develops integrated communications and marketing strategies that strengthen MAP's public presence, grow community engagement, amplify mission-driven stories, and build lasting relationships with volunteers, donors, partners, and the communities we serve.

PromiseVoice transforms communication into connection and awareness into action.

Role Overview

The Senior Director of Marketing serves as the senior marketing leader responsible for developing and executing Mentor A Promise's integrated marketing strategy across all communications channels, campaigns, and public engagement initiatives.

Working closely with the Chief Communications & Engagement Officer, executive leadership, PromiseBrands, PromiseStudios, PromiseStack, and organizational partners, this role oversees marketing strategy, campaign execution, audience growth, performance analytics, and community engagement to strengthen MAP's visibility and long-term impact.

The Senior Director leads cross-functional marketing initiatives that connect storytelling, communications, data, and strategy to inspire volunteerism, increase donations, strengthen partnerships, and expand public awareness.

The ideal candidate is a strategic marketing leader with expertise in integrated marketing, digital communications, audience growth, campaign management, and nonprofit engagement.

Key Responsibilities

Marketing Strategy

• Develop and execute MAP's enterprise marketing strategy
• Align marketing initiatives with organizational priorities and communications objectives
• Create annual marketing plans and audience growth strategies
• Identify opportunities to expand public awareness and engagement
• Strengthen MAP's marketing presence across all communication channels

Integrated Marketing Campaigns

• Lead organization-wide marketing campaigns and promotional initiatives
• Oversee campaign planning, execution, and performance evaluation
• Coordinate integrated campaigns across digital, social media, email, media, and community channels
• Support fundraising, volunteer recruitment, advocacy, and public awareness campaigns
• Ensure marketing initiatives remain mission-driven and audience-centered

Audience Growth & Community Engagement

• Develop strategies that increase awareness, volunteer engagement, donor participation, and community involvement
• Strengthen relationships with supporters, partners, and stakeholders
• Expand audience reach across multiple platforms
• Improve engagement through data-informed marketing initiatives
• Build long-term community relationships

Marketing Performance & Analytics

• Monitor campaign performance and audience engagement
• Develop marketing dashboards and key performance indicators
• Analyze campaign effectiveness and audience insights
• Recommend data-driven improvements
• Promote continuous optimization across all marketing initiatives

Leadership & Organizational Collaboration

• Provide leadership to marketing teams and department directors
• Mentor marketing professionals and emerging leaders
• Foster collaboration across communications, creative, technology, and program teams
• Support innovation and continuous improvement
• Align marketing priorities with organizational strategy

Cross-Divisional Collaboration

• Partner with PromiseBrands on brand strategy and brand identity
• Collaborate with PromiseStudios on multimedia storytelling and content production
• Work with PromiseStack on digital platforms and marketing technology
• Support PromisePublic on advocacy campaigns and public awareness initiatives
• Coordinate with PromiseMeasure on marketing performance and organizational impact metrics

Leadership Responsibilities

The Senior Director provides leadership and oversight for:

Marketing Strategy

Responsible for:

• Marketing strategy
• Campaign planning
• Audience growth
• Marketing leadership

Marketing Operations

Responsible for:

• Marketing execution
• Campaign management
• Operational planning
• Continuous improvement

Community Engagement

Responsible for:

• Volunteer recruitment marketing
• Donor engagement
• Public awareness
• Community outreach

Marketing Performance

Responsible for:

• Marketing analytics
• Campaign optimization
• Performance reporting
• Audience insights

Potential Reporting Structure

Director of Marketing Campaigns

Director of Digital Marketing

Director of Marketing Analytics

Director of Community Engagement Marketing

Director of Email Marketing & Lifecycle Communications

Marketing Managers

Digital Marketing Specialists

Marketing Coordinators

Preferred Qualifications

• Experience in marketing, communications, digital marketing, nonprofit marketing, audience engagement, or related fields
• Strong knowledge of integrated marketing strategy and campaign management
• Experience leading cross-functional marketing teams
• Excellent leadership, communication, and strategic planning skills
• Experience using marketing analytics to improve campaign performance
• Passion for mission-driven communications and community impact

Why This Role Matters

Awareness creates opportunity.

Opportunity inspires action.

Action changes lives.

The Senior Director of Marketing helps ensure Mentor A Promise reaches the communities, partners, volunteers, donors, and supporters who make our mission possible.

This role transforms marketing into meaningful engagement that expands opportunity for children and families experiencing housing instability.

Success Measures

• Growth in public awareness and audience engagement
• Successful execution of integrated marketing campaigns
• Increased volunteer, donor, and partner engagement
• Improvement in campaign performance and marketing effectiveness
• Growth across digital and community engagement channels
• Advancement of organizational communications and marketing objectives

Leadership Participation

The Senior Director of Marketing is expected to:

• Attend one weekly Senior Leadership Meeting
• Conduct regular check-ins with direct reports
• Participate in communications strategy and executive planning sessions
• Support cross-divisional collaboration and organizational priorities

Volunteer Expectations

• Approximately 5–10 hours per week
• Minimum 6-month commitment required
• Maintain timely and professional communication
• Collaborate through MAP systems and communication platforms
• Support MAP's safeguarding standards, mission, and organizational values
• Foster a culture of integrity, innovation, compassion, empowerment, and continuous improvement

What You'll Gain

• Senior leadership experience leading marketing and communications within a growing nonprofit organization
• Opportunity to shape enterprise marketing and public engagement strategy
• Collaboration with executive leaders, communicators, marketers, and creative professionals
• Professional references and letters of recommendation
• Meaningful impact helping Mentor A Promise expand its reach and create more opportunities for children and families experiencing housing instability

How to Apply

Interested candidates should apply directly through Idealist and include their resume and cover letter.

Please highlight experience involving marketing strategy, communications, digital marketing, campaign leadership, nonprofit marketing, audience engagement, or related disciplines.

Help build the marketing strategies that amplify Mentor A Promise's voice, strengthen community engagement, and expand opportunities for children and families.

Thank you for your interest in volunteering with our organization. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.