Strategic Branding & Marketing Lead

The Shella Environmental Youth Group is seeking a visionary Branding & Marketing Lead to help us professionalize our identity as we scale our impact. We are a youth-led community organization dedicated to climate-resilient food production and protecting biodiversity in Malindi. We need an expert to help us tell the story of our projects.

Key Responsibilities

1. Brand Identity Development: Refine our visual identity to ensure it reflects our values of sustainability, community engagement, and dignity.
2. Marketing Collateral: Design professional "pitch decks," digital brochures, and impact reports that highlight our flagship Leta Shamba Nyumbani initiative for potential global partners.
3. Campaign Strategy: Develop marketing frameworks for our scale-up goals
4. Strategic Messaging: Create a unified "voice" for SEYG that articulates our mission to empower youth as leaders in environmental advocacy and action.
5. Partner Marketing: Work with our collaborators, to create co-branded materials that demonstrate our collective impact

Qualifications

1. Experience: 2+ years in Brand Management, Marketing Strategy, or Creative Direction.
2. Portfolio: Proven track record of building or refreshing brands, preferably within the non-profit or environmental sectors.
3. Design Savvy: Strong eye for design (proficiency in tools like Adobe Creative Suite or Canva is a plus).
4. Storytelling: Ability to translate grassroots data into a compelling marketing narrative.