Google Ads Manager

Job Title: Google Ads Manager

Location: Remote

Department: Marketing

Reports To: Marketing Department Director

Type: Internship (Part-Time) (Unpaid)

Duration: 4 Months

Job Descriptions:

• Promote Resilience Inc.’s evidence-based Social-Emotional Learning (SEL) curriculum by developing paid media projects that support mission goals and campaign priorities.
• Manage all aspects of Google Ads campaigns, including account structure, targeting, budgeting, scheduling, and ongoing optimization.
• Plan, build, and optimize Search campaigns (and other Google Ads campaign types when applicable) to increase awareness, engagement, and conversions.
• Create and improve paid search landing pages in collaboration with content and web teams to strengthen message clarity and conversion performance.
• Conduct keyword research and develop PPC strategies to increase online visibility for SEL topics, emotional health resources, and program adoption.
• Write and test ad copy (headlines, descriptions, extensions) aligned with Resilience Inc.’s brand voice and youth-/family-appropriate messaging.
• Monitor campaign performance daily/weekly (CTR, CPC, CVR, CPA, impression share, quality score) and implement data-driven optimizations.
• Set up and refine conversion tracking (GA4, Google Tag Manager, Google Ads conversions) to ensure accurate measurement and reporting.
• Run A/B tests on ads and landing pages (copy, keywords, audiences, bidding strategies) and document learnings.
• Optimize budgets and bids to maximize results while maintaining responsible nonprofit spending and mission alignment (including Google Ad Grants compliance if applicable).
• Develop remarketing/retargeting strategies (when permitted and appropriate) to re-engage visitors and support program awareness.
• Produce performance reports and dashboards, summarizing results, insights, and recommended next steps for stakeholders.
• Stay updated on Google Ads policy changes, platform updates, and PPC best practices to continuously improve outcomes.
• Collaborate with SEO, social media, outreach, and design teams to ensure consistent messaging across campaigns and channels.

Requirements:

• Strong alignment with Resilience Inc.’s mission and values, including commitment to promoting social and emotional health and expanding SEL adoption—especially in underserved communities.
• Currently pursuing or recently completed a degree in Marketing, Business Analytics, Communications, or a related field (or equivalent project experience).
• Familiarity with Google Ads fundamentals (campaign setup, targeting, keywords, ad copy, bidding, and optimization).
• Basic understanding of PPC performance metrics and ability to interpret results to make improvements.
• Familiarity with Google Analytics (GA4) and/or Google Tag Manager is a plus.
• Strong attention to detail and comfort working with data, budgets, and performance dashboards.
• Ability to write clear, persuasive ad copy while maintaining brand voice and ethical, youth-appropriate messaging.
• Organized, proactive, and able to manage multiple tasks and deadlines in a remote environment.
• Able to collaborate with a team and attend remote weekly meetings.
• Reliable, punctual, and responsive in communication.