Social Media Volunteer

Type: Remote Volunteer

Time Commitment: 10–15 hours per month

Reports to: Board Marketing Chair

Role Description

Travel Unity is looking for a volunteer with marketing experience who can help turn our existing stories, case studies, programs, events, and resources into useful social media content.

We will provide a content calendar, source material, brand guidance, and priorities. Your role is to turn those into clear, engaging posts that help tourism professionals understand what Travel Unity does, learn from diverse perspectives, and find practical ways to engage with inclusive travel.

The goal is 3–5 social posts per week, prepared in monthly batches for review and scheduling.

Responsibilities

In this role, you will:

• Work from a provided content calendar and source materials.
• Draft 3–5 social media posts per week; 12-20 posts per month.
• Repurpose existing content such as case studies, program information, events, resources, and organizational updates.
• Use Travel Unity's messaging and brand voice guidance and AI tools to assist with drafting and variation.
• Adapt copy appropriately for different social channels when needed.
• Check content for accuracy, links, dates, names, and formatting.
• Identify appropriate calls to action based on the content calendar.
• Prepare content in batches for review.
• Incorporate feedback and make revisions.
• Load approved content into Meta Business Suite or an automated social scheduling platform.

Experience & Skills

We are looking for someone who has:

• Prior experience writing social media content for an organization, business, nonprofit, campaign, or similar.
• Strong written English and editing skills.
• Experience adapting existing material into concise social content.
• Comfort following a content calendar, brand guidelines, and established processes.
• Attention to detail, especially names, dates, links, and calls to action.
• Comfort using AI as a drafting tool while applying human judgment and reviewing the final result.
• Experience with social scheduling platforms is helpful but not required.

Tools

Tools may include:

• Travel Unity's brand voice GPT / ChatGPT
• Google Workspace and spreadsheets
• Social media platforms
• An automated social scheduling platform

About Travel Unity

Travel Unity is a nonprofit organization working to make the world of travel welcoming for all people. We guide the travel industry in putting inclusive practices into action through education, professional development, organizational development, career exploration, and community building.

Our work helps tourism professionals move from intention to action—with practical guidance, stronger professional networks, diverse perspectives, and approaches that can be applied and measured. We also create pathways for individuals, especially underrepresented youth, to explore careers and opportunities in travel.

Our core values are Travel, Adaptability, Inclusion, Candor, and Impact. We believe meaningful inclusion requires practical action, diverse voices, high standards, and demonstrable results.

How We Work

You will not be expected to determine Travel Unity's marketing priorities on your own. We will provide direction, source materials, deadlines, and a content calendar or project brief so you know what needs to be accomplished.

We do expect you to bring skill and care to the execution of that work. That means following instructions, asking questions when something is unclear, checking your work for accuracy, meeting agreed deadlines, and flagging problems rather than guessing.Public-facing marketing will be reviewed before publication.