Long-Stay Dog Ambassador

Role Title: Long-Stay Dog Ambassador

Program: Marketing & Digital Outreach

Commitment: 3–5 hours/week (Flexible; minimum 3-month commitment)

Location: Remote (Global applicants welcome; local Dallas–Fort Worth volunteers have optional in-person opportunities to meet their pup)

Reports To: Marketing Director

The Mission: Unlock Funds, Open Space, Save More Lives

Every day a dog spends waiting in commercial boarding or taking up a long-term foster slot, valuable rescue resources are tied up. By finding adoptive homes for Bernie, Dobby, and Buster, we accomplish two critical goals: we end expensive boarding fees so those funds can go back into emergency veterinary care, and we open up vital foster space to pull the next at-risk dog off a shelter euthanasia list.

Because Abandoned Pet Project is a 100% foster-based, volunteer run non-profit rescue, our impact depends on movement. We need digital publicists with social media savvy to create targeted, high-converting content that turns these three long-stay dogs into viral adoption successes.

• For DFW Local Volunteers: Attend local fundraising events, adoption pop-ups, and community outreach drives to meet the dogs in person and capture live content!
• For Remote/Global Volunteers: Execute this role 100% digitally by serving as a virtual publicist—turning raw photos, videos, and updates from fosters and trainers into compelling social campaigns.

Meet the VIPs (Very Important Pups) You’ll Be Championing

• 🐶 Bernie (In Foster Care | With APP Since 2020): A 54 lb, 8–9-year-old Pit mix with a gentle "nanny dog" soul. She is house-trained, crate-trained,does well with kids, loves car rides, and gives big body hugs. Goal: Get Bernie adopted into her forever home so her incredible foster family can open their home to rescue another dog in critical need.
• 🐶 Dobby (Urgent: Commercial Boarding | With APP Since Sept 2022): A 4-year-old, high-drive Doberman mix who completed formal training and is an energetic "velcro" dog and ideal jogging partner. Goal: Dobby needs an ambassador to market him as a dream solo pet to get him into a home and stop ongoing boarding costs.
• 🐶 Buster (Urgent: Commercial Boarding | With APP Since Puppyhood): A 38 lb, 3-year-old Lab mix who entered the rescue as a 3-month-old puppy. He is athletic, fetch-obsessed, and highly trainable. Goal: Showcase Buster’s playful spirit to find him an adult-only home, freeing up crucial boarding funds for future medical emergency pulls.

(Applicants can state a preference for a specific dog in their application or be paired by our marketing team based on skills!)

Key Responsibilities

• High-Impact Digital Storytelling:
  • Transform raw phone videos, photos, and training updates from fosters, boarders, and handlers into short-form video content (TikToks, Instagram Reels, YouTube Shorts).
  • Write engaging, high-converting bio copy and social captions that highlight each dog's best traits while positioning household requirements (e.g., "only pet" or "adult-only") as ideal lifestyle matches.
• Growth & Guerrilla Marketing:
  • Execute targeted digital outreach across social platforms, niche online communities, breed-specific groups, and local neighborhood networks.
  • Brainstorm creative campaigns focused on the urgent urgency of foster and adoption placements.
• Event Advocacy (Optional for DFW Locals): Attend local rescue events and adoption pop-ups to champion your dog in person, capture photos/videos, and talk to potential adopters.
• Lead Concierge: Monitor social media comments/DMs regarding your assigned dog, answer preliminary questions, and route interested adopters and fosters directly to our placement team.

Qualifications & Requirements

• Social Media Savvy: Strong understanding of social media trends on Instagram, TikTok, Facebook, and short-form video editing apps (CapCut, Canva, InShot, etc.).
• Compelling Storytelling: Ability to write clear, engaging, and inspiring copy that drives action without relying on "pity" narratives.
• Self-Motivated & Reliable: Comfortable working independently and communicating with APP team and your pets foster parents virtually via email, text, or messaging apps.
• Drive & Passion: High energy and persistence to advocate for long-stay pets until the right match is made.

Why Volunteer With Us?

• Immediate Ripple Effect: Your work directly rescues animals—placing one dog frees up the budget and foster capacity to save the next.
• 100% Flexible: Work remotely on your own schedule from anywhere, or join us on the ground at DFW events.
• Portfolio Building: Gain hands-on experience running real-world marketing and digital PR campaigns for a non-profit.

How to Apply

Ready to put your marketing skills to work and help us save more lives? Reach out via idealist.org or apply at https://new.shelterluv.com/form/volunteer/APPR/42691-volunteer-application.