Email Marketing Volunteer

Type: Remote Volunteer

Time Commitment: Approximately 10 hours per month

Reports to: Board Marketing Chair

Role Description

Travel Unity is looking for a volunteer with email marketing or marketing-writing experience to help turn our existing content and organizational priorities into clear, useful emails for our community.

You will work from an established content calendar, source material, and direction from Travel Unity rather than developing email strategy independently.

Your work will help us create stronger connections between the resources Travel Unity produces and the people who can use them—from tourism professionals looking for practical guidance to people seeking training, professional community, certification, programs, and other ways to engage.

Responsibilities

In this role, you will:

• Work from a provided email/content calendar.
• Draft emails using existing Travel Unity content and source materials.
• Repurpose case studies, events, resources, program information, and other organizational content for email audiences.
• Write clear subject lines, preview text, body copy, and calls to action.
• Use Travel Unity's brand voice guidance and AI tools to assist with drafting.
• Check links, names, dates, formatting, and other details for accuracy.
• Send test emails for review before they are sent or scheduled.
• Incorporate reviewer feedback and finalize content.
• Support simple audience segmentation or tagging when instructions are provided.

Experience & Skills

We are looking for someone who has:

• Some previous experience writing email, newsletter, or digital marketing content.
• Strong written English and editing skills.
• An understanding of how email copy differs from other marketing content.
• Ability to write clear calls to action.
• Comfort working from existing content, templates, and instructions.
• Strong attention to detail.
• Comfort using AI to support drafting without relying on unedited AI output.
• Mailchimp experience is helpful; experience with another email marketing platform is transferable.

Tools

Tools may include:

• Mailchimp
• Travel Unity's brand voice GPT / ChatGPT
• Google Workspace
• Spreadsheets/content calendars

About Travel Unity

Travel Unity is a nonprofit organization working to make the world of travel welcoming for all people. We guide the travel industry in putting inclusive practices into action through education, professional development, organizational development, career exploration, and community building.

Our work helps tourism professionals move from intention to action—with practical guidance, stronger professional networks, diverse perspectives, and approaches that can be applied and measured. We also create pathways for individuals, especially underrepresented youth, to explore careers and opportunities in travel.

Our core values are Travel, Adaptability, Inclusion, Candor, and Impact. We believe meaningful inclusion requires practical action, diverse voices, high standards, and demonstrable results.

How We Work

You will not be expected to determine Travel Unity's marketing priorities on your own. We will provide direction, source materials, deadlines, and a content calendar or project brief so you know what needs to be accomplished.

We do expect you to bring skill and care to the execution of that work. That means following instructions, asking questions when something is unclear, checking your work for accuracy, meeting agreed deadlines, and flagging problems rather than guessing. Public-facing marketing will be reviewed before publication.