Digital Marketing & Analytics Specialist Volunteer

Organization: Wealthy Habits, Inc.

Location: Remote / Flexible

Time Commitment: Approximately 5-10 hours per week

Duration: 3–6 months preferred, with flexibility

Type: Skills-Based Professional Volunteer

Help Us Reach More Young People Through Smarter Marketing

Wealthy Habits is a nonprofit organization dedicated to preparing young people ages 11–18 for financial independence and future success. Through engaging, interactive summer camps and educational programs, we've helped more than 20,000 students develop practical money skills, confidence, and stronger decision-making habits. Learn more: https://wealthyhabits.org

We're looking for an experienced digital marketing professional who can volunteer approximately five hours per week to help us strengthen our advertising strategy, improve campaign tracking, and reach more families.

This is an opportunity to apply your professional expertise to a meaningful mission while helping a growing nonprofit make smarter, data-driven marketing decisions.

What You'll Help Us Accomplish

Our immediate priority is preparing for our 2027 summer programs. We want to test different marketing messages, understand which channels generate registrations, and make better use of our advertising resources.

Key responsibilities include:

• Marketing analytics: Review and improve GA4 tracking, conversion events, and attribution across our WordPress/WooCommerce registration website.
• Google Ads: Help optimize our Google Ad Grant campaigns and paid search advertising, including keyword strategy, campaign structure, and conversion tracking.
• Campaign testing: Help design and evaluate tests of different messages targeting parents of middle school and high school students.
• Meta advertising: Provide guidance on Facebook and Instagram campaign setup, targeting, and performance measurement.
• Reporting: Develop a simple, practical reporting dashboard showing registrations, conversions, advertising costs, and campaign effectiveness.
• Knowledge transfer: Document key processes and share recommendations so our staff and future marketing interns can manage ongoing activities.

We are especially interested in someone who enjoys hands-on implementation, not just developing a strategy. We have the tools and marketing goals in place and would value someone who can help us put everything together.

Ideal Volunteer

We're seeking a marketing professional with practical experience in several of the following areas:

• Google Analytics 4 (GA4) and Google Tag Manager
• Google Ads, including conversion tracking and campaign optimization
• Meta Ads Manager
• Website conversion tracking, UTM parameters, and attribution
• WordPress and WooCommerce
• Marketing dashboards, reporting, and A/B testing

Experience with nonprofit marketing or Google Ad Grants is a plus, but not required.

We welcome experienced professionals, consultants, agency employees, retirees, and advanced college students with demonstrated hands-on experience. You do not need to know every platform listed above.