Volunteer Marketing Systems Specialist

Job Description

We are looking for a Volunteer Marketing Systems Specialist to help build and manage the CIC’s digital systems that connect campaigns, content, and community engagement.

You will design and maintain automated workflows, supporter journeys, and tools that help people take meaningful action while respecting trauma-informed and safeguarding principles.

This role works closely with the Digital Marketing Director and Marketing team to ensure digital systems are secure, ethical, and effective.

The role focuses on marketing automation, workflow design, and improving supporter experience.

Key Responsibilities

• Design and maintain automated workflows connecting email, forms, CRM, and campaigns
• Build supporter journeys for volunteering, fundraising, membership, and engagement
• Develop logic-based workflows (triggers, segmentation, conditional pathways)
• Integrate digital platforms and ensure smooth, GDPR-compliant operations
• Monitor performance, optimise systems, and document processes clearly
• Work with campaign teams and copywriters to align messaging and automation
• Identify inefficiencies, propose improvements, and flag potential risks

What We’re Looking For

• Experience or interest in CRM, marketing automation, or workflow design
• Understanding of digital funnels, supporter journeys, and performance metrics
• Ability to design structured, logic-based workflows and troubleshoot systems
• Comfort working within safeguarding, GDPR, and ethical frameworks
• Experience in nonprofit or social impact campaigns is helpful but not required
• Familiarity with automation tools like Mailchimp, ActiveCampaign, HubSpot, Zapier or Salesforce is a plus

What You’ll Gain

• Experience building ethical digital systems for a social impact organisation
• Hands-on exposure to marketing automation and workflow design
• Opportunity to help shape scalable digital processes from the ground up
• Priority consideration for future paid roles when funding becomes available