Volunteer Marketing Strategy & Campaign Team

Remote skilled-volunteer opportunity | Strategy, content, email, social, SEO, analytics, and campaign support

Location

Remote - United States

Commitment

Approximately 3-6 hours per week; assignments matched to skill and availability

Initial term

90-day introductory period; renewable by mutual agreement

Team model

Multiple volunteers; no single person is being recruited to control the entire marketing function

Reports to

Founder/authorized communications or project lead

Organization Description

The Animal Cause, Inc. is a 501(c)(3) Christian animal-welfare organization working to save shelter animals, support efforts to reduce shelter overpopulation, preserve life, and strengthen the systems that help vulnerable animals move from crisis toward safety, care, and responsible placement. We support and collaborate with shelters, rescues, fosters, volunteers, receiving organizations, veterinary providers, donors, businesses, churches, and communities through volunteer, transport, rescue-support, consulting, foster-partnership, visibility, and infrastructure-building efforts.

Through The Shepherd's Ark Program, we are developing mobile animal-care, transport, logistics, field-support, and visibility capacity. The organization is also building broader infrastructure intended to improve coordination, public engagement, resource access, and lifesaving pathways across Texas and beyond.

The Animal Cause is entirely volunteer-led and supported through donations, grants, fundraising, and in-kind support. No representative currently receives a salary.

Opportunity Summary

The Animal Cause is recruiting a collaborative marketing team to help translate a complex, multi-program animal-welfare vision into clear, truthful, measurable campaigns. Current and emerging needs include organizational visibility, The Shepherd's Ark, Mercy Stage and animal visibility, partner development, foster recruitment, volunteer recruitment, fundraising, donor stewardship, website traffic, email communication, and public education.

This opportunity is being recruited as part of a team. No single volunteer is expected to own the entire function, carry every assignment, or determine organizational priorities alone. Work will be divided into defined projects based on skill, availability, current readiness, and approved organizational priorities.

Primary Responsibilities

• Conduct public-channel and audience discovery before recommending major campaigns or platform rebuilds.
• Develop approved campaign briefs with objectives, audiences, messages, calls to action, dependencies, owners, timelines, and success measures.
• Support social-media strategy, email marketing, website messaging, SEO, video distribution, donor communication, volunteer recruitment, and partner outreach.
• Create editorial calendars and coordinated cross-channel plans based on actual organizational readiness.
• Establish baseline metrics and reporting for reach, engagement, conversion, mission outcomes, and operational capacity.
• Research audiences, keywords, comparable organizations, communication risks, and campaign opportunities.
• Write or edit approved copy for social posts, emails, landing pages, presentations, fundraising appeals, and partner materials.
• Collaborate with website and graphic-design teams so public materials remain consistent and functional.
• Test messaging, subject lines, calls to action, formats, and distribution methods through controlled A/B or pilot approaches.

Possible Initial Assignments

• Complete a public-facing audit of the website and current social channels.
• Prepare a diagnostic memo identifying questions, gaps, risks, audiences, and preliminary opportunities before proposing a rebuild.
• Build a 30- or 90-day campaign plan for one approved priority rather than attempting to launch all programs at once.
• Create an audience and channel map for donors, volunteers, fosters, partners, adopters, businesses, churches, and animal-welfare professionals.
• Develop campaign templates for Mercy Stage, The Shepherd's Ark, volunteer recruitment, foster recruitment, and supply/fundraising needs.
• Create an analytics dashboard and define what data must be collected going forward.
• Document workflows so campaigns can continue if any volunteer's availability changes.

Minimum Qualifications

• At least 21 years old and based in the United States.
• Relevant experience in marketing, communications, campaign planning, social media, email, SEO, advertising, analytics, audience research, copywriting, or project coordination.
• Ability to complete discovery, absorb organizational complexity, and compare competing priorities before recommending action.
• Capacity to work as part of a team and accept defined authority, approvals, and resource constraints.
• Strong written communication, reliability, and respect for factual accuracy.
• Respect for confidentiality, intellectual property, organizational ownership, and the Christian mission.

Preferred Experience

• GA4, Google Ads, Search Console, email marketing, CRM, SEO, A/B testing, content strategy, or conversion analysis.
• Nonprofit, animal-welfare, cause marketing, fundraising, volunteer recruitment, or community-engagement experience.
• Experience leading a project team without assuming unilateral organizational control.
• Ability to build performance reports and explain recommendations to nonmarketing stakeholders.
• Canva, video, website, or basic design literacy sufficient to collaborate across teams.

Operating Boundaries

• Marketing volunteers do not independently select organizational priorities, launch programs, restructure channels, or make public commitments.
• Recommendations must account for program readiness, operational capacity, legal/compliance requirements, funding, and volunteer supervision.
• No animal outcome, partnership, statistic, donation result, program status, or organizational capability may be invented or overstated.
• Public posting, direct messaging, outreach, media communication, fundraising solicitation, and partner contact require written authority.
• Passwords, donor information, applicant information, unpublished plans, and internal playbooks may be accessed only when the assignment requires it.

Volunteer Service Terms

• This is an unpaid volunteer position and does not create an employment relationship.
• Applicants must be at least 21 years old and currently based in the United States.
• Applicants must be able to work respectfully within a Christian animal-welfare mission.
• A 90-day introductory period may be used to evaluate reliability, communication, judgment, and assignment fit.
• Volunteers may be asked to sign the Volunteer Service Agreement and applicable confidentiality, intellectual-property, and public-communications documents.
• Volunteers may not speak, publish, contact organizations, make commitments, or otherwise represent The Animal Cause without written authorization for the specific role, channel, and activity.
• Officially published organizational content may be shared as directed; independent statements on behalf of the organization are prohibited unless authorized.
• Organizational files, source files, credentials, research, work product, and records must remain in approved organizational systems and be returned or transferred at the end of service.
• AI tools may be used only within approved boundaries. Confidential information may not be entered into external AI systems, and AI-generated content must be reviewed for accuracy, rights, safety, and mission alignment before use.
• At this time, The Animal Cause does not accept or verify court-ordered, probation, parole, diversion, judgment-related, school-required, or employer-required community-service hours.