Public Relations Manager

Tiny Hearts of America is seeking a creative, professional, motivated, and community-oriented Public Relations Manager to lead the organization’s public communications, media relations, brand awareness, and public engagement efforts.

The Public Relations Manager will play an important role in strengthening THA’s public image, promoting organizational programs, developing relationships with media outlets, and ensuring the organization’s mission and community impact are communicated effectively.

This individual will collaborate with organizational leadership, program directors, community relations managers, volunteers, and external partners to expand THA’s visibility throughout South Carolina.

Key Responsibilities

1. Public Relations & Brand Management

• Develop and implement public relations strategies that support THA’s mission and organizational goals.
• Maintain a positive, professional, and consistent public image.
• Ensure public communications reflect THA’s values, mission, and brand identity.
• Assist with organizational announcements, expansion campaigns, and community awareness initiatives.
• Develop strategies to increase recognition of THA throughout South Carolina.

1. Media Relations & Press Communications

• Establish and maintain relationships with local television stations, newspapers, radio stations, and digital media outlets.
• Draft press releases, media advisories, public statements, and organizational announcements.
• Coordinate media coverage for community events, programs, and major organizational milestones.
• Assist with arranging interviews and public appearances for authorized THA representatives.
• Maintain an updated media contact directory.
• Coordinate responses to media inquiries in accordance with organizational approval procedures.

1. Social Media & Digital Communications

• Collaborate with THA’s digital media and marketing volunteers.
• Develop engaging content highlighting THA programs, achievements, and community impact.
• Assist with promotional campaigns for volunteer recruitment, community events, and fundraising initiatives.
• Support consistent messaging across Facebook, Instagram, the THA website, and other approved communication platforms.
• Monitor public engagement and recommend improvements to communication strategies.

1. Community Outreach & Public Engagement

• Represent THA professionally at approved community events and networking opportunities.
• Promote awareness of THA’s programs, including Tiny Tummies, Bright Futures, Healing Hearts, Safe Haven, and Tiny Essentials.
• Coordinate public awareness campaigns and outreach initiatives.
• Support partnerships with businesses, educational institutions, community organizations, and government agencies.
• Help build trust and meaningful relationships with the communities THA serves.

1. Event Publicity & Promotional Support

• Develop publicity plans for THA community events and outreach activities.
• Coordinate event announcements, promotional materials, and media invitations.
• Assist with preparing event flyers, newsletters, brochures, and public information materials.
• Collaborate with program leadership to promote upcoming activities.
• Help document and communicate organizational accomplishments.

1. Crisis Communications & Reputation Management

• Assist leadership in developing appropriate crisis communication procedures.
• Monitor public concerns and identify issues that may affect THA’s reputation.
• Prepare draft responses to sensitive public relations matters for leadership approval.
• Protect confidential organizational, volunteer, donor, and client information.
• Ensure that sensitive incidents involving children and families are handled with professionalism and discretion.
• Refer legal, safety, and child protection concerns to appropriate organizational leadership.

1. Communications Planning & Reporting

• Develop monthly or quarterly public relations objectives.
• Track media coverage, public engagement, and promotional campaign performance.
• Provide regular communications updates to organizational leadership.
• Recommend opportunities to improve public awareness and community engagement.
• Assist with developing annual public relations and communications plans.

Preferred Qualifications

• Experience or education in Public Relations, Communications, Marketing, Journalism, Media Relations, or a related field preferred.
• Strong verbal and written communication skills.
• Professionalism and confidence when interacting with the public.
• Familiarity with social media platforms and digital communications.
• Ability to write press releases, announcements, and promotional materials.
• Strong organizational and relationship-building skills.
• Creativity, dependability, and attention to detail.
• Ability to work independently and collaboratively.
• Passion for nonprofit service and community development.